TikTok is the perfect marketing tool for marketers to show their brand presence and improve their business with 850 million monthly active users. The greatest part of getting higher sales conversion and more traffic is involving their marketing plan on TikTok.
A new route to increase sales for your business is by using TikTok and gaining an opportunity to drive website traffic. First, TikTok is well-known for its lip-syncing and dance videos and got the attention of millennials. Later, TikTok became a place to reach new customers with more power of gaining purchases for businesses and brands.
Nowadays, TikTok is also experiencing fantabulous growth due to its exciting features helpful for brands. TikTok has the power to turn your engaging audiences into your potential customers with your content.
Optimize your brand with correct marketing strategy and get success for your business by using the following seven engaging tips to gain sale conversions:
#1. Set Your Main Objective
Before landing on social media marketing, you have to know your goal to drive many new audiences and customers to your website. The objective you are setting for your business on TikTok should be crystal clear.
A clear goal will let you deliver great content and provide a way to increase traffic for your website. When people find your content interesting on the For You page, they will automatically visit your profile to get more information. It happens when you know the audience’s interest, and your video comes out according to their interest.
Most brands start to use their marketing strategy on TikTok to drive traffic instead of email marketing or getting subscribers directly. Though it is indirect, the result will be the best with huge audiences for your brand.
#2. Catchy Profile With Your Website Link
The first impression for the TikTok users to follow an account is your profile. When the profile information looks interesting, people will hit the follow button. Also, provide a link on the bio according to your goal, i.e., your website link for increasing traffic or purchase links to get more sales conversions.
TikTok allows the clickable link only on the bio, so utilize this valuable resource by providing the correct link to land your audiences on the required page. However, only a few accounts will have an option to include the link as the default.
f you are lucky, you can see an option to add a link under the Edit profile option of your profile page. Or, follow the below steps to get an opportunity to provide a link:
- Click your TikTok profile and go to the three dots present at the top right corner.
- Go down and choose “Join TikTok Testers.”
- Then click on the “TestFlight” and then download it from the Application store.
- Choose the “Start Test” option and download your TikTok application to get the update.
- Now, after the update, open your app, where you will find an option to include a link on your bio.
#3. Implement Correct Content Strategy
The most effective way for businesses to use TikTok in the right way is by identifying the perfect content strategy fit for your brand. A grand success for your brand on TikTok comes when you combine your product with entertaining content concepts. Also, provide an inspirational video with helpful content to use in their personal life, creating brand trust.
For instance, if your business is based on beauty products, make tutorial videos using your product which may intend to buy your product. Or, provide a beauty tip for your audiences to make their faces bright. These tips will attract audiences to your account and grow the follower count to a large extent.
Tip: Provide great captions under each video to make your content valuable and keep your audience’s eye on your video.
#4. Connect Audiences From Other Social Media Sites
The way to gain exposure for your brand on social media is tremendous. So, start to cross-promote your TikTok videos on other sites. When you promote your video on other social media sites, you can boost views for TikTok videos, and there is a chance to get new followers. Your followers on other sites like Instagram, Facebook, may not follow you on TikTok. By taking your TikTok videos on other sites, you will easily gain brand popularity.
TikTok also provides an additional option on your profile to use your Instagram or YouTube link to connect your other accounts with TikTok directly.
Follow the below steps to connect your other social media profile.
- Go to the Edit option available on your TikTok profile.
- After that, you can connect your accounts with the correct link.
- If it is logged in, you can connect with your Instagram accounts directly from TikTok, making audiences drive into it and increase traffic.
#5. Invest On Running TikTok Ads
The only way to add clickable call to action buttons is through TikTok ads. The recent update becomes very useful for businesses to get more traffic for their website or to generate massive sales for their product directly from the TikTok app. The TikTok ads provide an excellent opportunity to encourage your target audiences to purchase your product or visit your website to get detailed information.
Most brands get success only with the help of TikTok ads. There are different types of TikTok ads available, and some appear once you open the application, others on the For You page. The six essential types of ads are:
- InFeed Native ads
- TopView ads
- Branded effects
- Hashtag Challenge ads
- Brand Takeover ads
- Influencer Collaboration ads
#6. Use TikTok Live Feature
The potential of TikTok live grows exponentially because it helps to build strong trust with your audiences and provides a way to make a purchase. Performing live on TikTok is an excellent way to connect with your audiences and interact with them directly to build a strong relationship. When you deliver authentic content by showing your product visually and explaining the product features, your audiences will convert as your loyal customers.
The only concern for joining live on TikTok is, the follower’s count should be above 1000. Your brand visibility increases when you go live on TikTok. Your users get a notification, and it will be visible at the top of the stream under your audience’s inbox.
Press the + icon and go live by adding a cover image and title according to the live topic that you plan to cover. Attract more people by your title and get popularity for your business.
#7. Combine With Influencers
Joining with influencers is an excellent strategy to increase brand awareness and drive sales for your product. Influencers have loyal followings, and their audiences believe in the influencer’s words because of their authentic content. Before reaching influencers, know your goal clearly and approach the right one to achieve it. Think of whether their audiences align with your target audiences to gain new followers.
The chance for getting genuine customers is higher by involving your brand in influencer marketing because they create actual content about your brand, which will definitely increase conversions for your brand.
TikTok is the leading social media platform with awesome features to gain brand awareness and drive huge traffic for your website. Always publish the real content to create a strong trust with your audiences.
With the above amazing tricks, grow your brand’s popularity by increasing conversions and website traffic!
Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoys the opportunity to work with social media influencers. Start following her on Twitter.com.