A Google Ads campaign is a digital advertising campaign created in the Google Ads platform, which allows businesses to create and manage online ads displayed on Google’s search results pages, YouTube, Google Display Network, Google Maps, and other Google properties.
Types of Google Ads Campaign
Google Ads offers a variety of campaign types to suit different advertising objectives and strategies. Here are some common types of Google Ads campaigns:
1. Search Campaign
This is the most common type of Google Ads campaign, where ads are shown on Google’s search results pages when users search for specific keywords. Advertisers can create text ads with headlines, descriptions, and display URLs and target specific keywords, demographics, and locations using search ads campaigns.
2. Display Campaign
Display campaigns allow advertisers to create image or video ads shown on websites within Google’s Display Network, including millions of websites, YouTube, and apps. Advertisers can target audiences based on interests, demographics, and website placements.
3. Shopping Campaign
Shopping campaigns are designed for e-commerce advertisers and allow them to showcase their products with images, prices, and descriptions on Google’s search results and Google Shopping. Advertisers can upload their product data to create shopping ads and target specific product attributes, keywords, or audiences.
4. Video Campaign
Video campaigns allow advertisers to create video ads that are shown on YouTube and other Google partner sites. Advertisers can target audiences based on demographics, interests, and behaviour and choose various ad formats, such as in-stream ads, video discovery ads, and bumper ads.
5. App Campaign
App campaigns are designed to promote mobile apps across various Google properties, including Google Search, YouTube, Google Play, and the Google Display Network. Advertisers can create text, image, or video ads and target audiences based on app categories, keywords, or user behaviour. Also Read:- How to Increase Rank by Off Page SEO
6. Smart Campaign
Intelligent and automated campaigns use machine learning to optimize ad delivery and targeting. They are designed for small businesses and advertisers with limited time or expertise in managing ads, and they aim to simplify the ad creation and optimization process.
7. Local Campaign
Local campaigns are designed to drive foot traffic to physical stores. Advertisers can create ads shown on Google Search, Google Maps, YouTube, and other Google properties and target audiences based on location, interests, and behaviours. Also Read:- What is Adsense?
Last Words
These are some of the common types of Google Ads campaigns available. Advertisers can choose the campaign type that aligns with their advertising objectives, budget, and target audience to promote their products or services online effectively. If you want to get more latest updates regarding digital marketing so please stay tuned with Our Daily Updates.
