The reasons why a business would require a product tour
The moment a business encounters a new product, they would like to figure their use themselves before they seek any help. If a business is able to understand the value of a product it would be of immense help. At this point in time, an interactive tour would be of help. Successful companies are resorting to this mechanism of an interactive tour to woo in the users and focus on product adoption and feature adoption. They focus on how to explain the system and by functionality, a user is able to understand users to understand things by chance.
The definition of a product tour
It is obvious that people enjoy a product when they are able to experience things themselves. An example is considered the example of a child who is exploring the world on their own. A product tour would provide a viable environment for a business to be discovering their product in an efficient manner. Their main aim is to enhance the comprehension of your product. A few product tour examples would be of help in such cases. A series of step-by-step instructions would be helpful at this juncture. This provides an opportunity to reveal the true value of your product and promotes the engagement of a user.
A point to consider is that it is not a one-time trick that you stop after availing a user. It would be necessary to start off with a product tour to enhance product adoption as a user would be able to cash in on the benefits of your product rather quickly. This would enable users to establish a connection with your product as people would be looking to prevent any form of time-wasting.
Are you looking for an interactive product tour?
A product tour would be critical to motivate a user and use an end product. With proper guidance, every user could experience the aha moment. Such a moment would be a worthy bet of a long-term relationship with a user. A product requires just more than a clear design and a few features with every bit of detail. You would be thinking on the lines that the value of a product is so obvious that anyone would grab it at the first opportunity. Do not ignore the possibility of losing out customers if they are not able to obtain value from a product.
A straightforward use could turn out to be a complicated task for a user for all those who may not be tech-savvy. So make sure that you help them when they are lost. A proactive approach is essential and ensures that they are not lost when they are interacting with your product. As per research, 67 % of the customers prefer an option of self-service rather than interacting with customer representatives.
It is not the end of the road. 91% of the customers would prefer to have an online knowledge base. They would like to have an interactive tour which makes it a great option. If you are able to provide them with a quality experience, the chances of retaining the user are on the higher end.
The ways by which you will be able to formulate an interactive tour
When considering an interactive tour there are many requirements to consider. It needs to be interactive and showcase a true module for your product. If you are spot on with these two points then you would be able to obtain what you need. It is going to have a major impact coming to retention and adoption rates that would turn out to be a harder task.
When you are going in source to develop your own interactive tour you give up on a lot of internal resources but would be able to obtain massive feedback. A product tour has to be customizable as per your likes and it would be exclusive to your product. But you need to sacrifice hours of coding and maintaining in order to ensure proper levels of freedom.
A viable solution to an interactive product tour is third-party tools. They are a handy solution in all cases.